Client rejection always hurts, and after 40 years in the business, I am still trying to find a way to avoid it. The truth is, client rejection is prevalent in our work and will always be a factor.
The longer I’m an advisor, the more frustrated I get when potential clients choose not to utilize my services. After all, I have a lot of experience in the industry and am successful – why wouldn’t they want to work with me? The answer is, more often than not, the client is simply saying no to my suggestions, not to me as an advisor. Again, it’s just the nature of our business.
I’ve learned that many potential clients are merely “china eggs” – the business never “hatches.” I don’t waste too much of my time anymore holding on to those names, but rather look for other prospects who will generate great business. What techniques do you use to handle client rejection?
