There are four products designed to protect your client’s financial health and to prevent bankruptcy during the asset accumulation stage of life. Those products are: life, health, disability and critical insurance. Of these products, only one can truly protect your client’s financial health.
A Harvard study released last year confirmed that almost half of all bankruptcies in America are the result of a critical health condition and of those declaring bankruptcy, over three quarters had health insurance at the onset of the illness.
So, why are so many people who are insured going bankrupt? It is because they do not have the one product designed to protect their retirement portfolio during their asset accumulation years.
Long-term care does a good job protecting their assets during retirement but only critical insurance protects the portfolio in the asset accumulation years.
American men have a 50 percent chance of a diagnosis of cancer in their lifetimes and without this critical coverage, their assets are completely exposed.
You owe it to your clients to talk to them about critical insurance!
