Did you know that 68 million adult American’s have no life insurance and those that have insurance do not have enough?
September is Life Insurance Awareness Month (LIAM) and we must use this as an opportunity to end the unnecessary financial suffering that occurs when a loved one dies.
Coordinated by the nonprofit Life and Health Insurance Foundation for Education (LIFE), LIAM is supported by more than 100 leading life insurance companies and trade associations.
During the month of September, a public awareness campaign will take place including print, radio and television advertising and a national media event will be held Sept. 19 to educate consumers on the need for life insurance.
Similar to the MDRT site, LIFE has also introduced a new Blog feature to allow consumers to learn more about important life insurance planning topics. I would encourage your clients to visit the LIFE Blog (http://blog.life-line.org/) to gather information from other industry experts and interact with consumers in similar situations about the benefits of life insurance. In addition, there are a number of tools available to you via an online catalog (www.life-line.org/catalog) to help reach the people in your community who lack adequate life insurance coverage.
Life insurance will be top of mind for consumers during September, use this as an opportunity to help your clients assess their life insurance needs.
