For many of us, we entered the business when there were basically two common options for life insurance: Term and Whole Life. Term was analogous to renting new office space while whole was equivalent to buying the building that your office was in.
During the last 10 to 15 years, a myriad of life insurance options have emerged. Today, professional financial advisors need to take an entirely different approach with senior clients versus the traditional methods they are used to. Not only have the options changed for the client, they’ve changed for you, too. My March Senior Market Advisor column looks at the new options in life insurance and how to alleviate confusion when dealing with senior clients.
Please click here to read the complete column on the Senior Market Advisor Web site.
