As advisors, we spend a great deal of time ensuring our clients are protected with the best life insurance policies. But, do we stop to think about the possibility of a critical illness? A Harvard study found that almost 75 percent of people who face a critical illness, such as cancer or stroke, are survivors. Yet, many people are forced to use their life savings to pay for medical costs, which include medical bills and lost wages due to illness, and others are even forced to file bankruptcy.
Unlike disability income, long-term care, life or health insurance, Critical Illness (CI) Insurance can provide up to $500,000 of tax-free cash when it’s needed most. As the fastest-growing insurance product in the world we can save our clients from potential debt and bankruptcy. In order to learn how to sell CI insurance to your prospects, I recommend getting first-hand advice from a specialist who has experience with this insurance. Once you learn about the benefits, you can successfully sell CI insurance to your clients and, most importantly, to yourselves.
A word of caution – scary statistics do NOT sell this product, or the carriers would sell it direct from their Web sites. A high commission contract is no substitution for comprehensive training from a successful marketer.