How do we respond when a prospect asks us what we do? Have we sufficiently thought about the answer we’d give?
When meeting people for the first time, what we say can generate better-qualified clients. We make a first impression the very first time a prospect sees or hears anything to do with our business or ourselves. This impression is not always made at the first office meeting – it can be in the elevator, the gym or even on the street. It’s important that people see the real you from the start, not just a boring sales person.
Having a mission statement ensures we will be able to tell our prospects what we do and who we do it for. A mission statement is a useful device to know where our company stands in the marketplace, a way to measure marketing activity, and a benchmark to test whether new prospects fit our required criteria. It is also useful for staff to appreciate our position in the marketplace. We must have confidence in our personal brand and mission statement. What is yours?
