Life insurance is like a Global Positioning System (GPS) device for mariners – a system that helps clients sail through either sunny or cloudy skies of a turbulent sea. With rising energy costs, fluctuating stock prices and unexpected medical expenses, life has many uncertainties that can threaten a client’s financial portfolio. Fortunately, life insurance provides the kind of certainty that offers peace of mind and financial gain for today and for the future.
In my February “That’s Life” column for Senior Market Advisor, I discuss how we, as trusted financial advisors, can have the role of a lighthouse keeper and guide our clients to life insurance and other financial products. Here are a few suggestions to help your clients understand the power of life insurance:
- Encourage senior clients to take a closer look at their existing policies. By doing so, adjustments can be made to complement their retirement income, as well as improve cash flow.
- Assure them that something will be left behind for their heirs, despite the unexpected turns in the economy.
- Continue to offer life insurance to your senior clients who are not protected. Many healthy clients are qualifying for life insurance at reasonable rates. Don’t assume it’s too late.
Please read the online column to learn more about how life insurance is of one of life’s guarantees to financial stability. Without it, your clients can be lost in the stormy sea of life.
