When you consider seven in 10 Americans couldn’t make it one month without a paycheck before financial difficulties set in, it’s surprising to learn 82 percent of Americans say they’ve never been contacted about purchasing disability insurance, according to a recent survey the LIFE Foundation conducted. As leaders in this industry, addressing this problem is our responsibility.
I hope you are already aware that May is Disability Insurance Awareness Month (DIAM). It’s a great time to target your high-income earners who have a great need to “Protect Their Paychecks,” which is this year’s call to action. LIFE makes it easy for you to quickly pull together a marketing strategy by providing you with turn-key tools and resources focused on this year’s theme. Access our DIAM toolkit at www.lifehappens.org/diamkit and you will find lots of sales and marketing ideas, prospecting tools and client education materials.
For example, you can listen to MDRT-produced podcasts in which I talk with top DI producer John Nichols, this year’s DIAM campaign spokesperson, who shares his effective selling techniques. You can also download educational client material, send clients e-Cards, a link to our Disability Insurance Needs Calculator, or even to a humorous video that pokes fun at how we go to great lengths to protect our cars, but neglect income protection. I hope you will take advantage of what LIFE offers as a benefit to all MDRT members and help more of your clients understand the importance of protecting their paychecks. Be sure to use your member discount code, MDRT10, if you order any of LIFE’s DI educational materials available online.
